Go figure.
Switzerland, Canada and Sweden took out the gold, silver and bronze in the best country rankings collated by the US News and World Report.
How were the rankings determined and what does it mean?
Make yourself a coffee, or three, if you want to read the full methodology.
But in a nutshell, each country was rated according to perceptions of desirable characteristics such as quality of life, social purpose, cultural influence and being open for business.
Interestingly Australia’s strongest performance was on perceptions of ‘adventure’ where we ranked fourth overall. This reflected that Australia was perceived as: “friendly, fun, good for tourism, pleasant climate, scenic, sexy”.
We probably wouldn’t argue with that.
We slipped a few rungs to 12th spot when it came to ‘cultural influence’ which reflects perceptions of how fashionable or trendy a country is. Oh well, you can’t win ‘em all.
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