Brighter And some

Sellers are the likely losers in off market sales

by Kate Watt, Marketing Manager 15 August 2023

Brisbane sellers who sold a property off market last year may have missed out on tens of thousands of dollars, according to new research.

PropTrack data shows properties sold off-market in Brisbane achieved 3.6% less than those sold through

“Deciding to sell off-market may come at a significant cost,” reports

“While some sellers might try to save money by not advertising online, this analysis shows the potential earnings lost in the final sale price far outweigh the initial cost of advertising.”

It’s worth noting that for the purpose of this research, defined an off-market purchase as any sale not attached to a listing on

So it could include homes that were advertised on other sales platforms.

But generally speaking, achieving a lower sale price is a known risk of an off-market sale.

So why do some sellers opt to sell without advertising the fact that their home is up for grabs?

There could be many reasons, including hopes of a lower stress sale. Known buyers can be approached directly and invited to view the property, instead of using advertising and open homes to get buyers through the door.

Sellers could be forgiven for thinking an off-market sale takes some stress out of the sales process.

But a little effort in prepping a home for sale and working with your agent on a good marketing plan can be well worth your time and energy to maximise your sale price.

So if you’re weighing up your own options, talk to your local agents to understand what might be the best approach for you.

Thinking of selling? Find out how much your property is worth or talk to us about selling.