Brighter Buying

What property buyers want

by Kate Watt, Marketing Manager 1 November 2023

Real estate key word search terms reveal a lot about Queensland property seekers.

A recent article confirms we love our outdoor spaces, but also want more indoor space.

“Additional rooms, such as studies and granny flats, became popular during the pandemic as buyers sought out a private space to work from or additional rooms to house extended family members,” reports

“This trend has continued as property owners look to ease the burden of increasing home loan repayments by renting out a separate section of their house to generate additional income.

Proximity to lifestyle areas such as canal frontage estates have also grown in popularity, up 14 per cent year-on-year across areas like the Sunshine Coast, Brisbane and the Gold Coast.

In-home lifestyle features that frequently appear in searches include swimming pools and air conditioning, whereas southern state property seekers tend to be more interested in features like garages.

Unit hunters want convenience and storage space, with built-in robes, ensuites and dishwashers frequently appearing in searches.

Check out what property hunters want:

  • More indoor space
  • More outdoor space
  • Self-contained spaces like granny flats and dual living
  • Canal estate locations
  • Swimming pools
  • Air conditioning
  • Solar panels
  • Built-in robes
  • Dishwashers
  • Ensuites
  • Garages

Searching for your next home? View our current listings for sale or check our listings for rent.