Brighter Selling

Why it pays to mystery shop your agent… and how to do it in #3 simple steps

by Justin Watt, CEO 13 October 2017

Here’s something you probably already know: people don’t like real estate agents.

So if a buyer contacts an agent about your property, you can be guaranteed they’re not ringing for a friendly chat. They’re ready to roll.

That’s why it pays to put yourself in the buyer’s shoes and mystery shop your agent before you sign them up to sell your property.

It seems obvious when you see it spelled out like that, but honestly, no one really thinks about the buyer experience.

Buyers can get so frustrated and can you blame them? Think of this scenario. A buyer semi-likes a house but can’t get to it at the open. So they call the agent, but they get the run-around. The agent isn’t in, or they’re with someone, they say they’ll call you back later, but then they don’t.

All this to see a bloody house. It’s crazy!

If you’re a buyer you want your questions answered straight away. If your agent gives an experience like this you’ll leak buyers.

So if you’re about to put your house on the market, do your research and mystery shop prospective agents before you make a decision.

Got some agents in mind already? Get ready to mystery shop.

  • First up, just ping off an online enquiry to the agents about a property they’re currently selling. Do you get a response? Is it helpful?
  • Next, let’s ring them – see what happens. Do they return your call straight away?
  • Finally, get yourself to one of their open homes. Send your friends and family too. Are they representing this property the way you’d like someone to represent your home?

See, it’s not that hard, and it pays to do this with every agent you consider appointing to sell your home.

I expect you to put me through my paces too.

If you shoot through an enquiry on something of mine, you’ll get a response straight away.

For enquiries after hours, we’ve invested in artificial intelligence (AI) software that will send you an automatic response, probably answering most of the questions you’re likely to have.

If you contact me during business hours the response comes from me.

If you ring our office our sales support team will make sure you don’t hang up the phone until we’ve done something to help you. The team can book meetings with agents, send you more properties, and anything else you might need short of showing you the house then and there.

So why do I tell you how to catch out agents at their own game? Because I’m passionate about helping people make better decisions when it comes to real estate.

Most people will only sell a property once or twice in a lifetime. There’s not enough education in the market to help people make an informed decision. The wrong decision could cost you tens of thousands of dollars, so it really does pay to ask the right questions and to mystery shop your agent.

Want to mystery shop me? Get in touch.